Visine / Rebrand

Visine had long been a sterile brand – associated with itchy, painful eyes. To refresh them for a modern world, and a younger audience, we focused on what Visine enables your eyes to enjoy, and gave them a more sensual look, tone, feel, and tagline: "For Your Viewing Pleasure."

Meanwhile, highly contextual pre-roll and social put the message in exactly those pleasurable viewing moments.