Movado Face - “Featuring Less”
Watch ads are filled with celebrity endorsements, inexplicable car chases, and legs dangling off cliffs. When Movado came to us to brand and advertise a new watch line that hearkened back to its minimalist Bauhaus heritage, we knew we could lean into something blissfully different: less.
We developed an identity to reflect the brand’s roots in simplicity. Then, we launched the collection with “Featuring Less,” a campaign that provided a cheeky respite from the overstimulating nature of most digital advertising.
project components
Brand Identity
Brand Platform Concept
Video
Social
Photography
CD/CW: Lindsay Brillson
Art Director: Jeremy Turner
Design Director: Daniel Renda
Cinematographer/Editor: Jake Lane
Photographer: Hannah Tveite