Lindsay Brillson

About

creative Director. Writer. Licensed driver.

 
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A FEW THINGS I'VE DONE, THANKS TO A CAREER IN ADVERTISING

  • Styled a cat. Really well, I might add.

  • Wrote a pamphlet for caretakers of recently incarcerated schizophrenics

  • Shot a "green" home makeover show with Carter Oosterhouse

  • Made a (surprisingly fun!) game about cybersecurity

  • Directed Kendall Jenner in her first (and definitely last) Facebook app

  • Almost made Ranch the official American Dressing

  • 3D-printed PEZ dispensers of people's heads 

  • Made a crab the spokesman for tampons

  • Created a giant interactive installation at Outside Lands

  • Made a spoof of 2001, A Space Odyssey to promote a processing chip

  • Wrote those window decals you see/ignore at your bank.

my actual resume 


work history

12.23 - Present
PIKA LABS // HEAD OF BRAND AND CONTENT

8.23 - 11.23
AIRBNB // CONTRACT CREATIVE DIRECTOR

  • Supported the 2023 Winter Release, helping to craft the story and creative across web, social, paid media, and email
    with some of the most talented creatives out there.

1.18 - 3.23
RED ANTLER // EXECUTIVE CREATIVE DIRECTOR
Notable clients include: Amazon. Backbone, Banter, Burrow, Casper, Cann, CLEAR, Floof, Google Fiber, Hinge, Jellysmack,
Jot, Mayvenn, Movado, Ourself, Owl Labs, Philo, Prose, Ruggable, Sheertex. Full list available on request.

  • Built the agency’s advertising practice, training and hiring staff, creating replicable processes and scoping materials, and growing the department six-fold.  
    Provided creative and strategic leadership for over 95 projects, spanning brand strategy, content strategy, identity, TV, video, print, radio, social, OOH,
    experiential, influencer marketing, packaging, and web.

  • Secured work from over 65 clients, from pre-launch to corporate stage — without pitching.

  • Developed Hinge’s “Designed to Be Deleted” platform, a multi-year campaign that led to a 47% increase in app downloads,
    and contributed to a 3x increase in revenue since launch.

  • Created the first brand campaign for streaming alternative Philo, “Channel Comfort” – including TV, OOH, Influencer Kits,
    and a new Comfort Channel whose viewership is now outperforming Comedy Central. CPA decreased by 60% during the campaign’s run.

  • Achieved extensive ad trade coverage for 10 campaigns, featured as a commentator on CheddarTV, and served as a member
    of the NY Festivals Executive Jury (note: Red Antler has a strict “no awards” policy).


12.09 - 9.17
MRY NEW YORK // CREATIVE DIRECTOR
Adobe, Amazon, Bing, Catapult, Chase, Clorox, Crayola, HBO, Kipling,
Microsoft, Motrin, Neutrogena, Norton, P&G, Rembrandt, Visine.

  • Brought 360º concepting to an agency known for college ambassador programs – growing capabilities to include video, social, experiential, and rebrands.
    Led and won pitches for several major clients, including HBO, Clorox, GreenWorks, Kipling, and Chase.

  • Created “HBO: The Escape,” a multi-show, multi-room escape game at SXSW — winning accolades from FWA, Adweek, and the Game of Thrones cast.

  • Led development of a new brand platform for Visine: “For Your Viewing Pleasure,” repositioning eye drops as an enabler of visual consumption.
    The campaign drove 23%+ recall, and increased purchase intent by 12.7%.

  • Spearheaded the Bing “Summer of Doing” campaign, a first of its kind influencer-meets-social-content bonanza, creating
    over 350 pieces of original content, and breaking Bing’s full-year record for earned media in just one month.


2.08 - 11.09
MCCANN ERICKSON, NY // VP, ASSOCIATE CREATIVE DIRECTOR
Mastercard, Kohl's, Weight Watchers, General Mills

  •  Joined as part of a creative swat team designed to bring digital-first thinking to traditionally-minded clients and coworkers

  • Created a digital and social campaign to promote Weight Watchers’ “Lose for Good” initiative, developing influencer videos, brand content,
    and an app to track the impact of each pound lost/each meal donated.

  • Co-led creative for Mastercard’s first fully integrated campaign,“the Roots of Rock,” inviting cardholders to meet one of three rock legends
    through TV, Print, Radio, and a musically immersive website.

  • Established first social media presence for Weight Watchers and Kohl’s.


6.06 - 1.08
TRIBAL DDB, NY // SENIOR COPYWRITER
Clean & Clear, Philips, Neutrogena, Jose Cuervo, Bank of America

  • Developed creative for Neutrogena’s new Wave Cleanser that won the agency its first TV spot and 360º integrated campaign.

  • Crafted scripts and digital copy for several award-winning interactive experiences, including Philips Norelco’s “Giftology,”
    Clean & Clear’s “Countdown to Clear Skin,” and Neutrogena’s “the Big Blush.”

1.05 - 5.06
WUNDERMAN, NY // COPYWRITER
Citibank, Microsoft, Pfizer, Gannett, HP

  • Worked in the agency’s “copywriter pool,” lending my talents to teams and clients across the company.

7.04 - 12.04
MERKLEY & PARTNERS, NY // COPYWRITER
Arby's, FILA, Starwood Hotels

  • Hired to support the account team on Lipitor. Quickly learned that my passion and talents lay in Creative.



EDUCATION

9.00 - 6.04
PRINCETON UNIVERSITY
A.B. English Literature, Certificate in Music Performance.
Magna Cum Laude

 

CONTACT

LBRILLSON@GMAIL.COM
614 893-3666