Bing // Summer of Doing

How do you get people to use Bing? We turned it into a ritual worth repeating with a summer's worth of search terms. Partnering with well-known photographers and typographers, each day we revealed a different "doing" search word, and promoted it across all of Bing's social channels And to truly encourage product trial, those who searched and shared their results through Bing's built-in social features were entered to win prizes to bring their searches to life.