Rembrandt - “Whitening for the colorful”
Rembrandt was the original whitening toothpaste, but it had since been overshadowed by the shelves of other brands who had jumped on the whitening bandwagon. So, we rebranded them to stand out from the sea of blonde, sparkly-toothed copycats—equating them with true, unabashed originals.
project Components
Rebrand/Branding
Video
Social
Influencers
The internet had a few things to say
