Jot // Product Launch

Jot is a revolutionary new way to make coffee. A concentrated extract of the purest part of every bean, just one tablespoon added to water or milk creates outstanding coffee—instantly.

To introduce this concept to coffee conoisseurs, we needed to shake them out of their morning routines, and wake them up to a much more magical way to start their day. Clever copy with some standard latte art wasn’t going to cut it. Instead, we created a magical kitchen set, complete with floating mugs and surprise-filled cupboards, to deliver a constant stream of delight alongside Jot’s highly potent proof points.

project components

Brand Video
Social Launch Content
Photography