Adobe // Passport to Creativity

How do you get the Instagram generation to see Adobe Creative Cloud as an essential tool for self-expression? By tapping into their passion for travel and altruism, we created a campaign that demonstrated that Creative Cloud can help them create work with greater impact - even when they're scaling the side of glacier, or swimming after a school of fish.

From over 30,000 entries, we selected six students from around the globe - majoring in everything from graphic design to business. We armed them with Creative Cloud mobile tools, and followed them to some of the world's most endangered environments where they used their creativity to capture the sights, sounds and sensations. The final output turned their work into a multi-sensory installation for Earth Day.