Google Fiber - “Refreshing Internet”
People love the internet. They just hate how they get it. But Google Fiber is a different breed of service provider. One price, no bundles—just fast, uninterrupted service. We rebranded them with a clean, straight-to-the-point platform, and a cheeky tone of voice that drove a multi-year campaign. It’s pure, unadulterated internet. What could be more refreshing?
project components
Rebrand
Brand Platform
Broadcast
OOH
Social
Radio
Photography
Collateral
“Positive Complaining”
We’re all used to bitching about our internet. These spots imagined what would happen if we suddenly had nothing to complain about.
Spoiler: It takes some getting used to.
ECD: Lindsay Brillson
Creative Director: Sarah Betts
CD Art: Vi Luong
ACD/Art: Will Gardner
CD Brand: Ada Mayer
Designer: Sam Bumbalo
Senior Producer: Jackie Backer
Head of Production: Christina Cooksey