Jellysmack - “Go Bigger”
For today’s Creators, it’s not enough to make great content. You have to manage multiple platforms, algorithms, specs, audiences, and monetization streams to succeed at a larger scale. Jellysmack takes care of all of that, so Creators can focus on creating—and achieving multi-multi-platform stardom.
Our rebrand and campaign gave the idea of multi-platform growth a visual manifestation. Starring 11 video creators from the brand’s creator program, we employed replication, mirrors, and kaleidoscopic effects to show how Jellysmack helps them “Go Bigger” than ever before.
>> Campaign
project components
Rebrand
Brand Platform
OLV
OOH
Social
Photography
ECD: Lindsay Brillson
Creative Director: Sarah Betts
Art Director: Samuel Trimble
Copywriter: Andy Mendes
Producer: Nadya Grace
Head of Production: Christina Cooksey
Director: Ghost Robot