Listerine Zero

For many, Listerine is simply too intense. So, to promote their milder mouthwash, Listerine Zero, we had to do something bold to change perception. We took inspiration from things that naturally stand out in people's social feeds, and created six visually arresting GIF-like shorts that contrast the “wild,” and the “mild” to solidify Zero’s position on the tame end of the spectrum.