Ruggable - “Take the Floor”

The more we care for the design of our home, the more restrictive it can feel to live in it. For Ruggable’s first brand campaign, we wanted to push against that notion. When you have a washable rug, all those ridiculous rules like “no spaghetti in the living room” go out the window.

So we created a campaign where we juxtaposed the rule-filled world with the freedom you can have within the four corners of a Ruggable rug. Because when you take the floor, the rules are up to you.

>> Adweek Article
>> Marketing Dive

project components

Rebrand
Brand Platform
Broadcast
OOH
Social
Influencer
Photography