Sheertex - “Alarmingly Strong Tights”

Those of us who wear tights are conditioned to believe that wearing them at all is a risk. One errant fingernail, an enthusiastic chihuahua, and your tights are trash.

Sheertex is different. These tights are fucking strong. So, we developed a campaign that flipped the idea of risk on its head. We placed the tights in hazardous conditions, and paired them with alarming headlines that, on second glance, actually spoke to Sheertex’s durability. Tights that don’t rip? Yeah, it’s shocking.

>> AdAge Article

project components

Campaign Concept
Broadcast
OLV
Subway
Station Takeover
Social
Photography