Clear - “You Get You Places”
The act of standing in line, waiting to show your ID just to prove you’re you is a dehumanizing experience. With CLEAR, you are your ID; your eyes and hands are the things that get you through security faster.
We created a campaign that celebrated the power of you, turning what had been seen as a scary, cold technology into something empowering.
project components
Brand Platform
Broadcast
OOH
Social
Photography
Getting Specific on Social
On social, we connected with audience interests by showcasing what their eyes and hands enable them to do.
Further down the funnel, we dramatized real consumer tweets to convey specific proof points.
Airport Billboards
