Philo - “Channel Comfort”
The streaming wars have reached a fever pitch in the last few years, and the victims are…us. Too much content, too many services, too many decisions.
Enter Philo. 60 channels for one simple price; it’s what TV should be. This campaign visualizes what happens when we can just turn content on and start watching. Furry, scaly, feathered, or inflated, we turn into the most comfortable version of ourselves.
project components
Campaign Concept
Broadcast
OLV
OOH
Channel Identity & Interstitials
Influencer Activation
The Comfort Channel
We worked directly with Philo to bring the campaign’s proposition to the actual viewing platform in the form of a new channel. And we gave it a cushy, mushy brand identity you can sink into—complete with 0:06 interstitials to increase comfort between programs. This channel is now getting as many viewers as Comedy Central. Yawn.
ECD: Lindsay Brillson
Senior Art Director: Monica Tan
Copywriter: Jack McCormick
ACD AD: Dawn Kim
Executive Producer: Brandon Wheeler
Producer: Shelby Vaculin
Director: Jesse McElroy
Comfort Channel DP/Edit: Patrick Elmore